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Farm-To-Table Will Change Us [Opinion]
by Carol Miller
Unlike all the trends our industry has seen come and go, the farm-to-table movement has the power to rewrite our future.
A trend is like a wind that disturbs a pond but doesn’t reshape it. Take gazing globes, huge 10 years ago. They made our industry a lot of money, but their popularity faded, and we moved on, unchanged.
Container gardens had a bigger impact. They were a hit with customers who wanted instant gratification and with retailers who liked selling several products at once. They also reflected a changing customer base, who valued getting the visual impact of gardening without the work.
I want to take the time to unpack that thought. Container gardens’ popularity rose along with the flood of smart phones, big, immersive TVs and games like Candy Crush. People still eat out, go to theaters and, yes, garden. But they spend less time doing so.
So it can be argued that selling container gardens was a necessary adaption to our customers’ lifestyles.
Combo gardens had a bigger impact than gazing globes. But what gazing globes are to container gardens, that’s what combo gardens are to the farm-to-table movement.
Read the full article: Today’s Garden Center