Old practices, new technology
Industry expert and author Ernest Wertheim, who probably needs no introduction here, once told me to be wary when people call something a trend. Plants, décor, gardening methods and retail strategies go in and out of popularity, and there are very few truly new things introduced. “Trends” are often just different takes on what’s been done before.
I thought about his advice when reflecting on the articles throughout this issue. Jolene Hansen, a frequent contributor to this magazine, spoke to one garden center for her article, “Creative community connections,” that is using messaging from the Victory Gardens of WWII in its marketing. You can read more about how the IGC tied this in on page 76, but it prompted me to investigate Victory Gardens a bit more. The U.S. government asked citizens to build these gardens during both WWI and WWII to help the war effort and prevent a food shortage. They suggested easy-to-grow plants like Swiss chard to promote successful harvests. At that time, more people were living in cities. According to The National WWII Museum website, that meant that people grew whatever they could wherever they could — apartment dwellers planted edibles in window boxes and residents of buildings all took care of produce gardens they grew on rooftops together. Herb and vegetable gardens were planted in public parks, as well.
Sounds a lot like “green roofs” and “container gardening” to me.
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